Cultural strategy, partnerships and special projects at the intersection of cultural, creative and commercial worlds.
Mari Stølan ~ Cultural Advisory partner with cultural and heritage institutions to strengthen public engagement and financial resilience, with brands to build relevance and perspective through cultural engagement, and with creative talent to expand their practice and influence into new territory — translating ideas and ambition into meaningful collaborations, unexpected initiatives and lasting cultural impact.
Founded in Oslo by cultural strategist and executive advisor Mari Stølan.
MUNCH X Rejina Pyo Collaboration
In conjunction with National Portrait Gallery exhibition, 2025
Cultural Strategy & Direction
Providing strategic direction and long-term thinking for cultural and heritage institutions navigating growth, change or new ambition. Working across strategic development, revenue and business model thinking, positioning and organisational alignment — translating ambition into clear priorities, actionable frameworks and structures that support long-term institutional health.
Special Projects & Partnerships
Initiating and driving collaborations, commissions and cultural initiatives that bring together institutions, brands, artists and contemporary creative practices — from early strategic framing and direction, to partnership management and artist representation.
International Development & Cultural Exchange
Building international relationships and cross-border opportunities across cultural, creative and commercial sectors. Identifying shared interests, translating between disciplines and contexts, and developing partnerships, programs and initiatives that create meaningful cultural exchange and international visibility.
Constance Tenvik - Artist Edition Launch
Milano Fashion Week, 2024
With special performance by Concrete Husband
SELECTED PRESS
WWW, Rejina Pyo and Munch Museum Partner on Edvard Munch-inspired Capsule
SHOWSTUDIO - Rejina Pyo Transforms Edvard Munchs Angst into Artful Scarves
ARTSY, Edvard Munch collection launched by fashion designer Rejina Pyo
VOGUE ITALIA, Rendezvous with Constance Tenvik, one of Oslo's most promising young artists
HARPERS BAZAAR, Constance Tenvik's silk scarves on display at the Palazzo Reale in Milan
VOGUE ITALIA, From Oslo to a new exhibition in Milan: this is Edvard Munch's year
about
Mari Stølan is a cultural strategist and executive advisor bridging institutional, creative and commercial ambitions.
Creative expression and cultural references are continuously reinterpreted, reshaped and built upon across generations, disciplines and contexts. In a fast-paced and increasingly digitalized world, Mari finds her most interesting work rooted in human creativity and curiosity, clear values and ambition, and unexpected encounters across disciplines and talent.
Her background spans cultural institutions, strategic consultancy and independent creative practice. She spent several years leading strategic development at the MUNCH museum in Oslo, where she built the museum's international strategy and initiated collaborations that connected museums, brands and embassies, receiving extensive international coverage in publications such as Vogue Italy and Harper’s Bazaar.
In addition to an international focus, Mari’s work at MUNCH included strategic audience development, evaluating and developing MUNCH Publishing and exploring new areas of growth.
Prior to MUNCH, Mari Stølan worked as Business Architect, independently and at the strategic innovation consultancy Æra, leading development projects across public and private sectors, including the Norwegian Red Cross, Varner Group and OsloMet.
She is co-founder of SØLV Clothing, a heritage clothing brand exploring slower and more transparent approaches to fashion production through a direct-to-consumer, pre-order business model. Through SØLV, she spoke at TEDxOslo on intentional business development, creativity and sustainable growth. The brand was nominated for both the Norwegian design award Nåløyet and the Norwegian Design Council’s Young Talent Award.
Mari is educated in design and business at Central Saint Martins, University of Arts in London, and BI Business School in Oslo.
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